Browns
Browns has celebrated the cutting edge of fashion and creativity in London since it first opened it’s doors in 1970. The mission was to relaunch Browns as the coolest boutique in the world, and in partnership with Farfetch, create the fashion shopping experience of the future. The rebrand transformed the retailer, and combined with extensive investment in ‘Store of The Future’ in-store technology and curated pop-ups around the world, was a catalyst for significant growth in both sales and global brand awareness.
The relaunch included brand and visual strategies, a redesigned logo, packaging, store experience design, eCommerce, photography and content.