Nike x Dazed
This content series sees legendary London faces put the Nike Tech Pack collection through its paces around the city. A colourful, surreal and personal exploration of London life and looking good whilst living on the go. The cast includes actress Letitia Wright, sprinter Dina-Asher Smith and Premier League footballer Alex Oxlade-Chamberlain. Their stories give insight into the need to being ready for anything, and this futuristic collection is up to that challenge. Created in collaboration with Dazed Magazine.
Photographer / Director: Netti Hurley
Talent: Letitia Wright, Dina-Asher Smith & Alex Oxlade-Chamberlain
Agency: Dazed Studio
Editorial Partner: Dazed Magazine
Production: Lauren Ford